The Vero Moda girl has a keen interest in fashion and enjoys putting together her own style. She is an independent woman who is capable of making her own decisions. Both her career and her family are important to her. She wants fashion at the right time, at the right price. She doesn’t worry about her age, and her look changes depending on where she is in life and what she feels like wearing. That’s why our collections feature Urban Feminine, Urban Jeans, and Urban Leisure.