Privacy Policy
Our privacy policy describes how we handle your personal information and what rights you have. The content of the policy is subject to change, and any changes will be posted on our website. We will notify you via email or text message in the event of significant changes.
When you register for one of our local events or activities, participate in a contest or a digital customer survey, submitting suggestions and feedback via our forms, or accessing a specific service at the shopping center (e.g., Wi-Fi), you consent to the use of the personal information you have provided to send newsletters via email and text message, as well as personalized communications in the form of information, offers, discounts, and remarketing ads.
We collect only the personal data that we consider necessary to fulfill the purpose of providing relevant communications, and we always strive to ensure that the personal data is accurate and up-to-date.
We do not process, nor do we allow the processing of, personal data for individuals under the age of eighteen (18). To become a member of our customer club, you must be over the age of eighteen (18).
Privacy and Protection of Personal Data
We store your information so that we can follow up with you, provide you with relevant, accurate, and personalized service, and deliver our services. By giving your consent, you agree to our storage of your information.
We communicate directly with you through Grand Samarkand.
We process your personal data within the EU/EEA. To the greatest extent possible, we implement appropriate and reasonable organizational security measures to ensure that all information is processed and protected from unauthorized access and use.
Your Rights
You have the right, in accordance with applicable law, to request in writing access to your personal data, to request the correction of errors in your registered personal data, to opt out of receiving information or advertising, and to object to our processing of your personal data. You may withdraw your consent at any time by canceling your membership or by contacting us in writing to request that your data be deleted from our system.
Use of the Information
We collect information to manage personalized offers, newsletters, and communications; to provide specific services; to compile statistics; and to be able to respond to you.
When you use the web forms on our website to enter your information to participate in contests, events, or activities; provide feedback; or take part in a customer survey, you consent to our storage and processing of your information.
When you register to access Wi-Fi in our shopping center, you consent to our storage and processing of your information.
Membership in our customer club
Membership is free and includes, among other things, access to special offers and promotions, exclusive contests, personalized communications, and VIP nights.
When using our service, you are asked to provide information about yourself so that we can offer you specific promotions. Some information is necessary for us to provide the service, while other information is used to enable us to communicate with you in a relevant way and tailor the content of our newsletters to your interests.
As a member, you consent to our storage and processing of your information. You can correct and change your stored information at any time through your member page and your personal password. You are responsible for keeping your password and account ID confidential.
To become a member, you must be at least eighteen (18) years old.
Profiling
Your personal information is collected and used because we want to provide you with a full range of membership services—that is, so we can tailor your membership and the communications we send you to your preferences. Among other things, we can customize offers, membership information, websites, digital communications, and the other services and benefits we offer our members. This customization is achieved by analyzing and storing the information you have provided us, in combination with, for example, your previous use of member offers, opening of newsletters, and clicking on links in text messages. This is done in conjunction with our segmentation models so that we can group you into a personal profile and tailor our communications accordingly.
If you do not consent to profiling, you will not be able to receive personalized offers and news based on your preferences and behavior.
Data Controller
The property owner, Eurocommercial Properties, corporate registration number 556602-1712, is the data controller and is responsible for ensuring that your personal data is stored and processed in a lawful and proper manner. In addition to its operations in Sweden, Eurocommercial Properties also operates in Italy, France, the Netherlands, and Belgium.
Eurocommercial Properties collaborates with Placewise, with which it has entered into a data processing agreement regarding the storage of personal data in order to manage loyalty program memberships and send relevant offers. Personal data collected is stored in databases within the EU/EEA.
Newsec manages Eurocommercial's shopping centers.
Purpose and Objective of Storing Personal Data
Our legitimate interests in this processing are to be able to tailor our marketing, offers, and communications to your areas of interest so that we can provide a more relevant experience.
We strive to provide our customers, visitors, and members with an ever-improving experience of our facilities and offerings. Below, we describe the various types of personal data processing that apply, broken down as follows:
Performance of a contract, Article 6(1)(b) of the GDPR
Personal data is used to fulfill communication needs before and after events, as well as during competitions. This may, for example, involve the processing of personal data for administrative purposes in connection with your registration for or participation in one of our events. We use your personal data, for example, to send registration confirmations, ask questions, engage in dialogue, and conduct evaluations, as well as to select winners and distribute prizes.
Consent is also obtained for each competition to fulfill specific competition obligations.Consent, Article 6(1)(a) of the GDPR
If you give your consent, your personal data may be used to send you relevant and personalized marketing communications in the following contexts:
– For campaigns and to send you relevant offers
– Invitations to events and activities
– Information and feedback
– Target audience-specific communication and advertising via digital and other channels
Legitimate interest, Article 6(1)(f) of the GDPR
We are always striving to improve and enhance our customers’ on-site experience. As a result, personal data may be used in discussions regarding our development, as well as in connection with invitations to customer surveys and the compilation of statistics.
For example, we process behavioral data such as the use of coupons and other statistics based on the use of our app and other services.
Personal Information
The information we have about you consists solely of the information for which you yourself have given consent, through one of our channels, in connection with registration via our web forms and access to Wi-Fi.
We collect personal information when you contact us and through our other services.
This may include:
– mobile phone number,
– name,
– date of birth,
– gender,
– home address,
– email address,
– children’s ages and number,
– interests,
– other information you provide to us or that we may access through newsletter or SMS subscriptions.
Data Retention Minimization, Article 5(1)(e) of the GDPR
Personal data is processed and stored for as long as your membership is active.
Your membership is valid indefinitely. You may choose to cancel your membership at any time. As long as the data is stored, it will always be subject to appropriate security measures.
Our Partners
We are committed to protecting your privacy and strive to ensure a high level of protection for your personal information. We never share or sell stored data to any other company or organization other than our listed partners.
The data is primarily processed by Eurocommercial Properties and Newsec.
We may need to share your personal data with necessary parties, such as our business partners and suppliers. We also have certain partnerships with suppliers and partners where the processing of personal data is necessary for the performance of a contract.
Our partners and subcontractors are located within the EU.
The partners with whom we have agreements and who may process personal data are as follows:
– Placewise AS handles the technical aspects of data processing. Placewise AS is one of our partners and acts as our data processor. Placewise AS uses subcontractors to store data and provide technical solutions for sending text messages and emails. Placewise ensures that data processing is subject to appropriate information security measures, including measures to prevent the transfer of personal data to third parties.
– Wekudata AB, in connection with Wi-Fi use.
Separate consent is provided to Wekudata AB when connecting to Wi-Fi.
– CBS City, when purchasing gift cards online.
– Market Solutions, a media agency responsible for personalized advertising. Market Solutions uses subcontractors to store data and customize technical solutions.
– Haus Web AB, a web design agency with primary responsibility for the website and its cookies.
Other partners:
– Gomorron, communications agency
– Bulldozer, communications agency
– Light&Bold, communications and advertising agency
– Bläck, communications agency
Cookies
The shopping center’s website and Placewise use cookies to provide a better user experience (functional), analyze website traffic (analytics), improve performance (performance), and deliver relevant ads and marketing (marketing). By clicking “Accept All,” you consent to all cookies.
Customize Your Consent
You can withdraw or change your consent to the website's cookies at any time by clicking "Cookie Settings" at the bottom of the webpage.
What are cookies?
Cookies are small text files stored on your computer. They act as your ID card and cannot execute program code or transmit viruses. Cookies belong only to you and can only be read by the server that sent them to you.
Cookies are used to collect information to optimize ads and offers. The information we receive from cookies is not stored together with your personal information or order history. They are used solely to display targeted ads and/or offers tailored to your needs by analyzing click-through patterns (for example, if you have searched for specific products or areas of interest, ads for similar products and areas of interest will be displayed). Our goal is to provide you with an experience where the content you see is tailored to your preferences.
Digital Advertising
On our website, you will be asked to consent to the use of cookies. If you consent, we will use cookies when you use our digital solutions. The list of cookies used on our digital solutions is available on our website once you consent to the use of cookies.
We use your personal data to improve our digital communications. When you give your consent and create a profile, you agree to targeted marketing through programmatic advertising or social media. Your personal data may also be used to create “look-alike” profiles using automated decision-making.
Third Parties
We may use third parties to help us process information generated by the use of cookies, including for marketing purposes. Examples of such third parties include AdForm and Facebook Ads. Our digital solutions may contain advertisements from, content from, or links to third parties.
Google reCAPTCHA
When we fill out the registration form, we use reCAPTCHA, provided by Google Inc., to ensure strong data security.
The legal basis for this data processing is legitimate interest, pursuant to Article 6 of the GDPR. reCAPTCHA is designed to prevent unwanted activity from spambots and robots. The purpose is to protect our websites from abuse.
reCAPTCHA ensures that it determines whether submissions are made by humans or are the result of abuse in the form of mechanical and automated processes. To that end, reCAPTCHA analyzes the behavior of visitors to the website. The analysis begins automatically as soon as the visitor opens the website. reCAPTCHA uses various types of information in the analysis (such as IP address, device and application data, how long the visitor spends on the website, and mouse cursor movement patterns). The data collected through this analysis is sent to Google and may be shared with third parties.
The service sends the IP address and other data required for reCAPTCHA to Google. The service is provided by Google Ireland and does not involve the transfer of data outside the EEA.
The IP address transmitted from your browser in connection with reCAPTCHA will not be combined with other Google data as long as you are not signed in to your Google Account when using the reCAPTCHA plug-in.
This service is subject to Google Inc.'s Privacy Policy.
More information about Google's privacy policy can be found here:www.google.de/intl/de/privacy andwww.google.com/intl/de/policies/privacy.
Contact Grand Samarkand for more information:
Grand Samarkand
Hejaregatan 32
352 46 VÄXJÖ