Brothers is opening a new, large store at Grand Samarkand and making a major investment in Växjö!
On August 25, the men’s fashion chain Brothers will open a brand-new store at Grand Samarkand in Växjö. With a retail space of 550 square meters, this opening will be one of the chain’s major initiatives and an important step in Brothers’ continued expansion in the Swedish market.
The new store is located in the former Cubus premises and will offer a wide selection of contemporary men’s fashion with a focus on quality, fit, and personalized service. The store showcases both Brothers’ own collections and well-known external brands in a modern and inspiring shopping environment.
– We are very excited to open in Grand Samarkand, one of the region’s leading shopping destinations. Växjö is an attractive city with a thriving retail scene, and we look forward to welcoming both existing and new customers to our new store. With 550 m² of space, we’ll be able to showcase our entire product range and create an inspiring shopping experience,” says Jacob Raahauge, Retail Manager at PWT Group.
This expansion is part of Brothers’ ongoing development following the PWT Group’s full acquisition of the chain in Sweden. Through investments in stores, digital solutions, and customer experiences, the company aims to further strengthen its position as one of Sweden’s leading destinations for men’s fashion.
For Grand Samarkand, this addition strengthens its fashion offerings and provides a long-awaited addition to its men's segment.
– We are constantly working to develop Grand Samarkand based on our visitors’ needs and wishes. Brothers is an established brand with a clear position in men’s fashion, and their presence here helps create an even more complete shopping experience for the whole family. The fact that Brothers has chosen to make such a significant investment in Grand Samarkand is also a strong testament to the shopping center’s appeal,” says Lovisa Hegborn, center manager at Grand Samarkand.
Brothers will officially open on August 25, 2026.